October 2019

Features

Cover Story

Amy Peckham & Her Daughters Wanted More

Inspired by their ‘Granny Franny’ to offer patients a safe option to traditional pharmaceutical treatments, they launched New York-based Etain. Four dispensaries and 25,000 patients later, they have attained their goal.

Features

How Boomers Consume

Part One of this special three-part series on generational marketing examines what your 50- to 70-something patients and consumers want.

Selling Science

A look at how cultivators can leverage research to deliver products that meet specific consumer needs.

Columns