American consumers are primed to increase their holiday spending by 5 percent this year, and “high-earning millennials, Hispanic parents and shoppers over [age] 35” will spend the most, according to PwC’s "2018 Holiday Outlook" report. Whether consumers will spend those extra dollars at dispensaries remains to be seen.
If they do, especially in Nevada and Oregon, chances are they will encounter below-average prices. According to Leafbuyer—an online cannabis deals platform—the average price of an ounce of recreational flower in Nevada was $298 from Jan. 1 to Aug. 31, 2018. In October, however, the average price was $289, perhaps signaling the start of declining prices in the state. In Oregon, the average price of a recreational ounce in October was $132, compared to $147 from Jan. 1. to Aug. 31, 2018.